21 April 2010, 9.30-17.00
Hotel Santa Claus
Rovaniemi, Finland

Co-Creating Meaningful Brand Experiences
David Norton, Stonemantel (USA)

• It’s not enough today to create experiences. Consumers are very particular about the types of experiences they want. Today, more than ever, they want to spend their money on experiences that they feel matter. Your brand strategy is dependent upon your company’s ability to co-create meaningful experiences with your customers.
  

Travel 2.0 - Strategy and Tactics for Social Web Activities in Travel and Tourism
Martin Schobert, Tourismusdesign (Austria)

• Why is important for DMOs to actively exploit the social media? How do you engage your customers to create content on your destination. From strategy to practice. Pitfalls and successful cases.

Something to phone home about
Stefan Moritz (Sweden)

• Practical overview of the Service Design methodology. Stefan will show examples, inspirational ideas and clear steps to start using service design principles, as well as share a few trade secrets from around the world.

Human culture and tourism 2010+ - future tourist segments and Finnish potential
Kati Hienonen (Finland)

And this is not all! You will also get to hear other interesting cases and participate in voting who's going to win the Rovaniemi Design Week 24-hour design challenge.

The evening party is, of course, not to be missed. Where at? The only way to find out is to participate...Let's create it together!
(please note that there is limited amout of tickets for the evening program. Make sure you have yours by booking early!)

All this just for 190 €! Register now!