CLS2009 was again memorable experience for all participants

LEO and the Tourism and Experience Management Cluster Programme want warmly to thank all our co-operative partners to create such a successful seminar.

We hope all participants enjoyed themselves, made new friends and left Rovaniemi with inspired spirit.

More information about the seminar photos and presentations as well as benchmarking and service design documentations will be delivered to the participants by email.

Looking forward to seeing you again at the next Creative Lapland Seminar!

It´s all about experiences

• Why the customer experience plays more important a role than ever?
• How to exploit desert as a setting for experiences?
• How services differ from experiences?
• How service design can help in staging experiences?
• How social media can boost your competitiveness?

Creative Lapland Seminar 2009 proudly presents the Best Show Cases in the Experience Economy Focused on Tourism in Rovaniemi, Finland 23 April 2009.

Don't miss our benchmarking tours in Rovaniemi and Levi, which will offer you insight into the success stories behind the Lappish enterprises! The tours will be in Finnish.

Pre-tours in Rovaniemi and Levi

Wednesday 22 April

Don't miss our benchmarking tours in Rovaniemi and Levi, which will you offer you insight into the success stories behind the Lappish enterprises! The tours will be in Finnish.

Benchmarking tour in Rovaniemi
11.00 Bus departs from the Clarion Hotel Santa Claus
11.30 ProSanta / Joulukka: Mr. Ilkka Länkinen and Mrs. Katja Ikäheimo-Länkinen, the entrepreneurs
The visit includes lunch.
13.15 Bus transfer to Vaattunki
14.00 Eräsetti Wild North: Mrs. Johanna Tolonen, Managing Director
The visit includes coffee
16.00 Regional Co-operation in the Tourism Sector: Mr. Mika Meriläinen, Marketing Director, Lapland Marketing Ltd and Mrs. Katja Eteläinen, Marketing and Communications Manager, Rovaniemi Tourism & Marketing Ltd.
17.15 Bus transfer to city centre

Benchmarking tour in Levi
8.00 Bus departs from the Clarion Hotel Santa Claus
10.30 Morning coffee at Meeting and Conference Centre (reception is located in the same building)
11.00-12.00 Regional Co-operation in the Tourism Sector: Mr. Jussi Töyrylä, Managing Director, Levi Tourist Office.
12.00-13.00 Hullu Poro (Crazy Reindeer): Mrs. Päivikki Palosaari, the owner
13.00-14.15 Lunch at Restaurant Wanha Hullu Poro
14.15 Bus transfer
14.30-16.00 Lapin Luontoelämys: Ms. Laura Ruuskanen, Guide and Mr. Erkki Paasirova, Managing Director
The visit includes coffee
18.30 Tour ends at the Clarion Hotel Santa Claus

19.00-20.00 Get-together reception hosted by City of Rovaniemi
All pre-tour and seminar participants are welcome to join the get-together reception at the Rovaniemi City Hall (Hallituskatu 7), within walking distance from the hotels.


The organizers reserve the right to make changes to the programme.