Programme
Wednesday 16th April
Welcome reception at 19.00-20.00 hosted by the City of Rovaniemi. The welcome reception takes place at the Rovaniemi City Hall (Hallituskatu 7), within walking distance from the hotels.
Thursday 17th April –Across the branches
Chairman Mr. V.A. Heikkinen, Research Manager, University of Lapland, Finland
09.30–10.30 Registration, morning coffee at Agora Hall
10.30–10.45 Esko & Asko Auditorium
Welcome by Ms. Sanna Tarssanen, Acting CEO, LEO, Finland
Opening by Mr. Mauri Ylä-Kotola, Rector, University of Lapland, Finland
10.45–11.45 Esko & Asko Auditorium
Keynote I Mr. C. Michael Hall: Innovation value creation points in tourism firm
Professor, Department of Management, College of Business & Economics, University of Canterbury, New Zealand
Presentation will be arranged virtually.
11.45-12.45 Esko & Asko Auditorium
Keynote II Mr. Mikko Vartiainen: Beyond the boundaries - E-Commerce enables growth for the travel industry
Managing Partner, Nueva Media Ltd., Finland
12.45–14.00 Lunch at Felli
14.00–16.00 How to boost your own business – learning from international cases
All cases are examined from three viewpoints; e-business, product development and foresight research. Participants can observe each case as a whole or, alternatively, all three cases form one viewpoint eg. e-business. 
16.00–16.30 Closing remarks
18.00 Buses depart for the evening programm at the Clarion Hotel Santa Claus
Spring Adventure of Joulukka
The spring is coming but the Spring Fairy is in a deep sleep. The inhabitants of Joulukka are stuck in one season and they need to wake Fairy up otherwise Spring does not come to Joulukka. We need help of clever and adventurous minds in order to solve the puzzle and bring Spring in to life residents of Joulukka.
Friday 18th April – Innovating and networking
Chairman Mr. Kristian Sievers, Program Director, Tourism and Experience Management Competence Cluster, Culminatum Ltd Oy, Finland
09.15–09.30 Good morning
09.30–10.20 Esko & Asko Auditorium
Keynote III Ms. Leena Zittling: Boosting SME growth through clusters
CEO, Prodemic Consulting Group Oy Ltd., Finland and
President, European ProClusters Association - EPROCA
Finland
10.20-10.30 Esko & Asko Auditorium
Comment Mr. Petri Salmi: Competitiveness through innovations in tourism and experience management
Programme Director, Tourism and Experience Management Competence Cluster, LEO, Finland
10.30–11.00 Coffee at Agora Hall
11.00–12.45 Workshops, part 1 (Workshops 1-3) Read more about the Workshops.
14.00–15.45 Workshops, part 2 (Workshops 4-6)
16.00–16.45 Concluding remarks by the workshop chairmen
The organizers reserve the right to make changes to the programme.
