proudly presents
the Best Show Cases in the Experience Economy Focused on Tourism
April 22-23 2009
Clarion Hotel Santa Claus
Rovaniemi, Finland
Boost your business
What?
Dive into the world of experiences by joining the fifth annual Creative Lapland Seminar. The seminar gathers together businesses and professionals in tourism and the Experience Economy. Don’t miss this excellent chance to meet boost your business!
Dive into the world of experiences by joining the fifth annual Creative Lapland Seminar. The seminar gathers together businesses and professionals in tourism and the Experience Economy. Don’t miss this excellent chance to meet boost your business!
Where?
The seminar takes place Rovaniemi, the city of eight seasons and the capital of Lapland located near the Arctic Circle and the home of Santa Claus.
Why?
Although experience has become an everyday buzzword, most businesses do not know how to change the core business processes to render customer experiences. A holistic multi-sector approach is a key for successful experience product development; the best innovations are created by exploiting the broadest creative potential and breaking the boundaries between industries like tourism and content industry or ICT and cultural production.
The seminar is aimed at companies who want to understand the logic of the Experience Economy and beyond. The participants will get a profound insight into the possibilities of the Experience Economy with the help of keynote speaker and business cases.
How?
On the first seminar day benchmarking tour for some of the best businesses in tourism and in the Experience Economy in Rovaniemi region is organized. On the second seminar day some of the best business cases focused on the Experience Economy and tourism in international and national level will be presented. Also the strategic context for the Experience Economy and the case studies will be provided. The main themes - Experience Management, Service Design and eTourism - are on the stage all the time. The second seminar day is held in English, the first day only in Finnish.
Who?
The seminar is organized by the national Tourism and Experience Management Cluster Programme which integrates the expertise of the five leading tourism and experience management centres in Finland. As the coordinator of Cluster Programme, LEO together with its regional partner, Rovaniemi City is proud to welcome you to this cutting-edge seminar.
Welcome to visit Creative Lapland!
