The Best Show Cases in the Experience Economy Focused on Tourism

Thursday 23 April
Clarion Hotel Santa Claus (Korkalonkatu 29)

Chairman Mrs. Nina Vesterinen, Programme Director, Tourism and Experience Management Cluster, LEO

9.30-10.00 Registration and morning coffee
10.00-10.15 Opening of the seminar

10.15-11.15 Keynote
Mrs. Anna Pollock: Future Challenges and Strategic Solutions for Tourism Industry, CEO, DestiCorp, UK

11.15-11.45 Case Rezgo
Mr. Stephen Joyce: Rezgo.com - the Web 2.0 Tour and Activity Booking Engine for SMEs and Tour Operators, President, Sentias Software Corp., Canada

11.45-12.00 Break

12.00-12.30 Case Burning Man
Ms. Marian Goodell: Burning Man - the Experience in Nevada, Director of Business and Communication, Blackrock City LLC, USA

12.30-14.00 Lunch

14.00-14.30 Case Høve Støtt
Mr. Pål K. Medhus: The Secret of the Pyramid. Tourism Programme Service - Not Service but Experience, Creative Director, Høve Støtt, Norway

14.30-15.00 Coffee

15.00-15.30 Case SantaPark
Mr. Ilkka Länkinen, Entrepreneur, SantaPark, Finland and
Mr. Mikko Sääskilahti, Entrepreneur, Juju Innovations, Finland:
Service Design in Action, case SantaPark

15.30-16.00 Closing of the seminar

18.00 Departure for dinner party from Clarion Hotel Santa Claus


For Friday 24 April....
If you are interested in advertisement productions and co-operation with Russian businesses in the content industry, it is worth of checking the programme for Wonders of Film Seminar. The seminar is in English.


The organizers reserve the right to make changes to the programme.