Programme

Tuesday 20 April
Rovaniemi City Hall (Hallituskatu 7)

19.00 Get-together hosted by City of Rovaniemi

Wednesday 21 April
Clarion Hotel Santa Claus (Korkalonkatu 29)

9.00
Registration and morning coffee

9.30
Opening words
Chairman Ms. Asta Wallenius, Programme Director, Tourism and Experience Management Cluster

9.45
Co-Creating meaningful Brand Experiences
Mr. David Norton, Principal, Stone Mantel (presentation by web casting)

10.45
Travel 2.0 – Strategy and Tactics for Social Web Activities in Travel and Tourism (web casting)
Mr. Martin Schobert, CEO, TourismusDesing (presentation by web casting)

11.45 Lunch

13.00
Something to phone home about. Practical overview of the Service Design methodology
Mr. Stefan Moritz, Consultant (presentation by web casting)

13.45
Human culture and tourism 2010+
- future tourist segments and Finnish potential
Ms. Kati Hienonen, Perhosvaikutus Oy

14.30 Co-creating tourism products. Results from Integrated tourism product development -project
Mr Mika Kylänen, Reseacher, University of Lapland

14.45 Coffee break

15.15
Rovaniemi Design Week 24h design challenge
Presentations and voting of the winner

16.30
Conclusions and closing of the seminar

18.00
Rovaniemi Design Week Club
24h design challenge award ceremony at Cafe Kauppayhtiö (Valtakatu 24)

19.00
Evening program
Dinner and programme at Sky Hotel. Transportation from Hotel Santa Claus at 19.00

Dress code for all events: smart casual.

The programme is subject to change.